Big Milk (America's Milk Processors by way of Milk Processor Education Program, in other words THE MILK LOBBY) want you to say goodbye to got milk? and say hello to Milk Life, the new ad campaign. Expect it to last either a week or a couple of decades depending on the public reception. Why, you ask? Because.
Don't worry, it still works with parodies and jokes. For example, "got milk?" becomes "got milf?" but you can also turn "Milk Life" in to "Milf Life".
No word yet on what ads lactose intolerant people are supposed to be looking for.