Saturday, April 11, 2009

Beer #3: Kirin Ichiban

Beer #3: Kirin Ichiban

This is another Japanese beer that I'd never tried. I saw this one at Safeway and picked up a bottle. It comes in large bottles that hold 1 pint 6 fluid ounces, or 22 fluid ounces, or 65 centiliters.

Having not been super impressed with Asahi's super dry beer, I wasn't having hopes for the second Japanese beer I was about to try. And this beer is no exception. However, since I am drinking it as purchased from Safeway in the United States, one has to look at the side label and notice that it's brewed by Anheuser-Busch, Inc. Lame.

Though the beer definitely tastes different than any other beer I've had from Anheuser-Busch, it's still ordinary. It's not a dry beer, but it's sort of average in every other camp. Perhaps this is Anheuser-Busch's latest attempt to sell beer under the slogan drinkability. I don't really understand that slogan. I mean, beer is weird and different and if you don't like it, you don't like it. Don't water something down so people will drink it based purely on the fact that they won't gag. Antifreeze has drinkability. It's smooth and sweet. But you don't see Prestone selling it under that slogan.

I had medium expectations for the beer and got that. Oddly, I'd say it's better than Asahi only because it has actual flavor. It has a little hops to it, but nothing to make drinkability fans run screaming. Also, I like comparing beers to Duvel apparently, so compared to Duvel, it has similar head.

I can't really recommend this beer, unfortunately. The label is really confusing. I have absolutely no idea what the animal on the front is supposed to be. It looks horse like, but the head looks slightly cow like. It has scales. Also, it looks like it's on fire. You be the judge.

1 comment:

david said...

According to Britannica:

"The Qilin [Kirin in Japanese] in Chinese mythology...has a single horn on its forehead, a yellow belly, a multicoloured back, the hooves of a horse, the body of a deer, and the tail of an ox. Gentle of disposition, it never walks on verdant grass or eats living vegetation."

No mention is made of why it's on fire.